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[NEW] SHOP - BUILD-A-BAE
[NEW] SHOP - BUILD-A-BAE
[NEW] SHOP - BUILD-A-BAE
[NEW] SHOP - BUILD-A-BAE

Ditch the small talk 👀 and get straight to the good stuff

We know life’s too short for surface-level conversations. Whether it’s game night, date night or just vibing with your crew, our games help you dive deeper, laugh harder, and connect in ways you didn’t think were possible.

Awkward? Sure. Fun? Always.

NYC-based
Black/AAPI/Family/Women-owned
Available at Walmart, Target & Urban Outfitters
NYC-based
Black/AAPI/Family/Women-owned
Available at Walmart, Target & Urban Outfitters
NYC-based
Black/AAPI/Family/Women-owned
Available at Walmart, Target & Urban Outfitters
NYC-based
Black/AAPI/Family/Women-owned
Available at Walmart, Target & Urban Outfitters
NEW

Think you've got what it takes to build the perfect partner? We'll see about that...

Craft your dream partner with Build-A-Bae, but don’t get too comfortable. Life Happens Cards will throw unexpected plot twists your way. Roll the dice and suddenly your ‘perfect’ match is ghosting you, changing their relationship status, or getting snatched up by another player. It’s messy, it’s hilarious, and it’s coming for your game night.
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As seen on Shark Tank

Your new favorite excuse to hang out

Whether you’re discovering yourself, starting a relationship, or navigating old friendships, we’ve got a deck for every vibe.

"Banish small talk forever"

- Cosmopolitan

We took everything you love (and sometimes hate) about relationships and packed them into 4 categories of endless conversation topics:

Shop the Hella Awkward Card Game 🤩

  • 💬 Real Talk

    the questions you should be asking your friends, but probably don’t

  • 💘 Dating

    the highs, the lows and the straight-up disasters

  • 💍 Relationships

    love is weird, let's talk about it

  • 🔥 Sex

    no filter, no shame - just good (and slightly uncomfortable) fun

Hilarious, heartfelt, and sometimes a little spicy, these questions do all the heavy lifting. Get ready to laugh, share secrets, and maybe even overshare (we won’t judge) 😏 Deeper and more meaningful connections are just one card flip away!

Your cheat-sheet for life's awkward conversations

  • Red Flags or Just Ick? The Dating Dealbreakers You Shouldn't Ignore

    Red Flags or Just Ick? The Dating Dealbreakers You Shouldn't Ignore

    🚩 Red Flags: The Ones You Shouldn’t Ignore A red flag is a serious warning sign that someone might not be emotionally available, respectful, or capable of a healthy relationship. These aren’t just annoying habits—they can lead to real problems...

  • Dating Rules You Should Definitely Break (If You Want to Find Love)

    Dating Rules You Should Definitely Break (If You Want to Find Love)

    Dating comes with a million rules—most of which were probably written by someone who hasn’t been on a date since flip phones were a thing. “Wait three days to text.” “Play hard to get.” “Let them make the first move.” Girl,...

  • Awkward First Dates That Actually Led to Love

    Awkward First Dates That Actually Led to Love

    First dates are already nerve-wracking, but throw in a little clumsiness, mistaken identity, or accidental crime, and you’ve got a recipe for pure chaos. But hey, sometimes the worst first dates make the best stories—and sometimes lead to real love....

Read more

Ready to get awkward? 😉

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Let’s keep it awkward in the best way possible.